Five Steps to Applying to Law School

How do you get into law school? One step at a time. Even if you havent taken the LSAT yet, get a full understanding of the entire process with this step-by-step guide for applying to law school. 1. Take the LSAT The first step in applying to law school is taking the  LSAT. Your LSAT is basically tied with your GPA for the most important number for law schools. The test is designed to measure skills that are considered essential for success in law school. Scores range from 120 to 180, with 120 being the lowest possible score and 180 the highest possible score.† The average LSAT score is about 150. You can see the LSAT percentiles of the top 25 law schools in the nation for reference. Be sure to prepare as much as possible for the test  as its best that you only take it once. You can take it again if you are unhappy with your first score, but be sure to ask yourself  these five questions  before you retake the LSAT. For more advice on LSAT prep, click  here. 2. Register With the LSDAS If you didnt do so when signing up for the LSAT, register with the LSDAS  as it will make applying to law schools much easier. This is the main system that law schools use to collect all the application requirements from their students. Therefore, creating an account is essential to the application process. 3. Decide Where to Apply to Law School Applying to law school can get expensive, so its important to narrow down your list. You can also  visit schools  to get a feel for what it would be like to be a student there. Read through our extensive law school profiles and have in mind that if your score is above the 75th percentile at a given school, they are likely to offer you some money to attend their school. Therefore, keep your GPA and LSAT scores in mind while you are looking for schools. It’s a good idea to match your scores to your law school.   4. Write Your  Personal Statement LSAT scores and grades are the most important parts of law school applications, but  personal statements run a close third. Your goal in the  personal statement is  to show the  admissions committee  why you would be a valuable addition to their law school, and its never too early to get started on writing it. Don’t expect to produce a perfect statement on your first try. It is a good thing to constantly revise, go through several drafts, and consult with teachers and advisors. 5. Get Recommendations Law school recommendations  are the final piece to your application puzzle, and with some planning ahead of time, you can be sure to get glowing letters of recommendations from your referees. Ideally, you want to ask a teacher that you have a great relationship with or someone who can really speak to your character and potential. 6. Don’t Forget Financial Aid Unfortunately, even after finishing everything mentioned above, you’re not quite done. But you can’t forget this important step in the application process — it could save you a good amount of money.Each law school on your list may have a different application for applying to financial aid, so you need to research the process of each school separately. Schools may offer grants or loan programs in addition to merit scholarships. But don’t just limit your search for financial aid to your law school: there are many outside scholarships you can apply for to help decrease the cost of law school. Any kind of aid helps to lower your potential debt.

Story Analysis Young Goodman Brown by Nathaniel Hawthorne

Young Goodman Brown, by Nathaniel Hawthorne, is the short story of Goodman Brown and how the choices he makes shake his faith and change the person he is. In the story, Goodman Brown is intent on setting out on a nighttime journey in lieu of staying home with his wife of three months, Faith. Through the decisions that he makes, Goodman Brown not only loses connection with his wife, but also loses his faith in humanity. As such, Goodman Browns exclamation of My Faith is gone ¦There is no good on earth and sin is but a name. Come devil; for thee is this world given takes on two meanings, one of which is metaphorical and the other literal. At the beginning of the story, Goodman Brown chooses to leave his wife home alone despite her insisting upon him staying in. It is interesting to note that going out at night was uncharacteristic behavior on Goodman Browns part, however, he insists that he must go out despite the fact that his wife has asked him not to. It is clear that Goodman Brow ns Faith is uncertain about the outcome of his journey as she keeps an eye on him as he leaves their home. Despite being a very religious man, it is interesting to see how Goodman Browns faith is shaken. It is even more interesting to see how he has been blinded to evil as it appears as though he and his wife are the only two people within the village that have not been initiated into the villages evil sect. One can interpret Goodman Browns forest journey as one of self-discovery.Show MoreRelatedShort Story Analysis: Young Goodman Brown by Nathaniel Hawthorne851 Words   |  3 Pagesï » ¿Young Goodman Brown, by Nathaniel Hawthorne Introduction Hawthornes short story Young Goodman Brown is a tale of innocence lost. Set in New England during the Puritan era, the protagonist, Goodman Brown, goes for a walk in the woods one night and meets the devil who tells him. Evil is the nature of mankind. Evil must be your only happiness. Welcome again, to the communion of your race. According to Levin this story is a condemnation of the hypocrisy of the puritan ethic. The Salem witch trialsRead MoreYoung Goodman Brown from a Moral Standpoint1352 Words   |  6 PagesNathaniel Hawthorne was born in Salem, Massachusetts. At the age of four, his father passed away from yellow fever, forcing his family to move in with his uncle. The positively influential Uncle Robert Manning pushed Hawthorne to succeed in school and insisted he go to college. Following his education at Bowdoin College, Hawthorne spent years in isolation mastering the art of writing. It was during those years when Hawthorne discovered that his ancestors were founders and P uritan leaders of the SalemRead More Ambiguity in Hawthornes Young Goodman Brown Essay1743 Words   |  7 PagesAmbiguity in â€Å"Young Goodman Brown†Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚         There is no end to the ambiguity in Nathaniel Hawthorne’s â€Å"Young Goodman Brown†; this essay hopes to explore this problem.    Peter Conn in â€Å"Finding a Voice in an New Nation† makes a statement regarding Hawthorne’s ambiguity:      Almost all of Hawthorne’s finest stories are remote in time or place. The glare of contemporary reality immobillized his imagination. He required shadows and half-light, and he sought a nervous equilibriumRead MoreEssay on The Ambiguity in Hawthornes Young Goodman Brown1587 Words   |  7 PagesThe Ambiguity in â€Å"Young Goodman Brown†      Ã‚  Ã‚     The literary critics agree that there is considerable ambiguity in Nathaniel Hawthorne’s â€Å"Young Goodman Brown.† This essay intends to illustrate the previous statement and to analyze the cause of this ambiguity.    Henry James in Hawthorne, when discussing â€Å"Young Goodman Brown† comments on how imaginative it is, then mentions how allegorical Hawthorne is, and how allegory should be expressed clearly:    I frankly confess that I haveRead MoreNathaniel Hawthorne s Young Goodman Brown1543 Words   |  7 PagesIn Nathaniel Hawthorne s short story of Young Goodman Brown, the author uses symbolism and allegories in order to showcase the Puritan faith as well as man s conflict between good and evil. This analysis will break down the techniques that the author uses to critique the puritan society and to show the difference between how people appear to be in society and the true colors that they are hidden inside of them. There has been a lot of great authors in our time, but none more interesting thanRead MoreYoung Goodman Brown964 Words   |  4 PagesReader-Response Criticism Nathaniel Hawthorne’s â€Å"Young Goodman Brown† is a short story in which the author attempts to convey several different messages or themes throughout the literary piece. Themes in literary works can sometimes be better understood by analyzing the piece with a specific literary criticism technique. A few of these literary criticism techniques include Marxist, Formalism, and Reader Response just to name a few. Given Hawthorne’s style of writing and this short story in particular, aRead MoreNathaniel Hawthorne s Young Goodman Brown1492 Words   |  6 PagesIn Nathaniel Hawthorne’s short story of Young Goodman Brown, the author uses symbolism and allegories in order to showcase the Puritan faith as well as man’s conflict between good and evil. This analysis will breakdown the techniques that the author uses to critique the puritan society, and to show the difference between how people appear to be in society and the true colors that they are hid den inside of them. There has been a lot of great authors in our time, but none more interesting than NathanielRead MoreComparing Young Goodman Brown And Child By Tiger1597 Words   |  7 Pages Comparison of â€Å"Young Goodman Brown† and â€Å"Child by Tiger† ENGL 102: Literature and Composition FALL C 2017 Jennifer Person L29216090 MLA Thesis: â€Å"Young Goodman Brown† by Nathaniel Hawthorne and â€Å"The Child by Tiger† by Thomas Wolfe are two short stories written to portray people struggle with society. Although the two stories were set in two different cultures and time periods they are similar in their religion and faith. In these two stories their belief systems are challengedRead MoreYoung Goodman Brown By Nathaniel Hawthorne1620 Words   |  7 Pages Young Goodman Brown by Nathaniel Hawthorne Nathaniel Hawthorne’s work Young Goodman Brown reveals how hard it is in the revelation of the harsh realities of the society.  The society with is characterized by secrecy.   People hide behind the curtains of daily practices and a normal life despite the odd their practices. However, anxiety reveals the realities of people in the community that may come with great prices as for the Nathaniel Hawthorne’s main character Goodman Brown.  Viewing theRead More Analysis of Setting in Young Goodman Brown Essays877 Words   |  4 PagesAn analysis of the setting in Nathaniel Hawthornes Young Goodman Brown In the story of Young Goodman Brown setting plays an important role. It provides symbolism to certain events and provokes emotions amongst the characters, especially those of Goodman Brown. The story of Young Goodman Brown is that of a man on an adventure to feed his curiosity and to visit the dark side of his Puritan town. Once he arrives at the destination of his adventure, he realizes that many of his elders have

Visual Rhetoric in Persepolis Free Essays

Nils Tangemann Josh Holland English A SL C-Code Section: Part 3 Works read: Satrapi, Marjane. Persepolis. Pantheon. We will write a custom essay sample on Visual Rhetoric in Persepolis or any similar topic only for you Order Now New York. 2003 Question: How and why is a social group represented in a particular way? The Display of Revolutionists in Marjane Satrapi’s Persepolis In Marjane Satrapi’s Persepolis there are several important social groups that all play a role towards creating the whole picture that describes little Marji’s everyday life in 1970s Iran. The nature of the revolution during that time created a huge divide between the different social groups. This was dominated by different opinions that were expressed using violence, intimidation and other mental and physical threatening methods. Satrapi uses visual representation and plot devices in her graphic novel Persepolis to expose the hypocrisy of the Islamic revolution. First of all, the author displays all members of the army and Islamic revolutionary groups without any distinction from each other; they are one homogenous group. Secondly, a story about the corruptness of policemen and government officials is used to demonstrate how detached those people act towards their fake values that they preach to other people. Lastly, the fact that the army is recruiting new soldiers through a method that is obviously aimed at non- or less-educated youth shows that the regime is scared of the higher educated population knowing that they will not have a chance in recruiting this social group because of their opposition. An aspect of the novel that comes to mind immediately when reading the text is Satrapi’s choice to display the members of the revolutionist Islamic regime in a different way than the family or friends of ten year old Marji. While the individuals that are a direct part of Marji’s social life are displayed in great detail, the revolutionists are always shown in a more general fashion, therefore not distinguishing those characters. An example of this can be found in the chapter â€Å"The bicycle† when the burning down of a cinema by police forces is described (Satrapi 14). Using this technique, the followers of the regime are displayed as individuals that do not have an individual opinion, but rather blend into the crowd of people and go with the mainstream ideology hat is prevalent during the current political situation. This makes this social group stand out in such a way that the reader considers them generally as less educated and unable to question the political views that society has. The fact that Satrapi shows the persons that lean towards the more communistic political opinion in greater detail than revolutionists shows her political beliefs, therefore furthering the idea that this n ovel can be considered a memoir. In addition, the policemen of the revolutionary regime are depicted as corrupt and detached from their values. When the family almost gets caught having alcohol in their house, the policemen accept money from Marji’s father and leave again without checking his flat (Satrapi 10). If the actual religious core values of the regime were important to those policemen, they would not have left the site without checking, since the possession of forbidden substances is obvious to them. This depicts how separated the followers of the regime are from their own values that they promote. Satrapi tells the reader this story because she wants to expose the hypocrisy with which the government officials and therefore also the police operates. In this case, the author uses a plot device to express her political opinion. She makes the conscious decision to include this memory in her novel because it illustrates her opposition to the government and demonstrates a strong reason why using these policemen as bait. Similarly, in Marji’s description the army uses techniques that clearly aim for the less educated and poor people to join the military. A plastic key on a chain is distributed to the less educated in order to convince them that they will go to heaven if they fight for their country. Satrapi uses the dialogue between her mother and their housekeeper to indicate how upset the upper social class us about the strategy that the government uses to persuade the innocent youth of Iran (Satrapi 99). The government clearly aims for the young adults that do not have much of a choice other than joining the army and dying at a young age. On top of that, they are also naive enough to believe that the key will bring them to heaven. Mrs. Nasrine tells the story of how her son is being convinced to go to the army (Satrapi 100). The family helps to convince Mrs. Nasrine’s son that the government is spreading lies (Satrapi 101). Marji’s mother is debunking the myths of the government in front of everyone’s eyes. The author uses this technique to express her own, negative opinion for the government and the manner in which they treat the young adults and not caring about their lives. In conclusion, certain techniques of visual rhetoric and plot devices can be detected in the novel and are utilized to express the personal opinion of the author whilst displaying the revolutionary government as incompetent and unqualified. The followers of the regime are displayed homogenously without distinct characteristics or an individual opinion. The police that is associated with the government is corrupt and the methods of recruiting new soldiers for the army are only intended for uneducated and naive people because others cannot be tricked into the belief of going to heaven. The author makes great use of this technique not only when describing the revolutionists, but also when she is delivering her own opinion about how women were treated in Iran during her childhood. When deciphering these methods and finding the hidden comments on the social structure we really see the author in her mid-forties who is writing. The novel far expands from the view of a ten year old and is not only a story of a childhood, but also a critical commentary on moral issues and personal opinion. [Word count: 958] Citation: Satrapi, Marjane. Persepolis. Pantheon. New York. 2003. How to cite Visual Rhetoric in Persepolis, Essay examples

Sorokin Digital Marketing

Question: You are required to evaluate the current approach and propose approaches to improving customer loyalty by the use of techniques discussed in the lectures? Answer: Introduction Sorokin (2012) commented on the essential fact that digital marketing is a method of marketing that uses electronic gadgets for marketing the products and services of the organization. In this technologically driven world, now days people are more inclined towards digitalization so, organizations find it easy to use digital marketing as a powerful device. The devices such as Smartphone, personal computers, tablets, cell phones etc. are the devices that are used by the consumers through which the organizations market their products. According to Paolocci (2014) the technologies that the devices adopt are the websites, apps, e-mail and social networks are the powerful methods of digital marketing. The non-internet channels takes into account TV, SMS, radio, banner ads and E-mail ads etc. also are the digital marketing methods. Facebook plays an important role in digital marketing since; Facebook is a well known and renounced website that became both effective and sophisticated way of marketing. This is because, as per commented by Djordjevic and Djordjevic (2012) this helps in reaching the target customers along with it also increases the effectiveness of the customer cherishing programs. Moreover, social networking sites like Facebook and Twitter easily targets the fans and friends of the customers thereby are a wide aspect of marketing. In addition to this, Howard et al. (2014) also had mentioned that this increases the ROI from the events that the company is sponsoring at any local event. Therefore it can be said that the digital marketing strategies that the various organizations adopt through various websites not only helps in marketing the products but also helps in reaching out its potential customers. This assignment will be dealing with Tescos digital marketing along with evaluation of the current approaches as well as proposed approaches in order to improve loyalty of the customers. The usage of these social media helps in reaching out a wider aspect of customers which increases both the sales of the organization as well as increases the brand name of the organization. Moreover, this assignment also deals with compare as well as contrast of the structure of the websites Facebook and Twitter. Apart from this, learning from the websites is also discussed along with proposal for successful website and strategies in order to enhance the outcomes are also discussed vividly. Comparing and contrasting the structure of the websites Klaus (2014) commented on the essential fact that both Facebook and Twitter are the strong and effective social media that plays a major role in marketing of the products and services of Tesco. In todays tech savvy world, social media plays a major role in digital marketing. The structure of both the websites are different from each and hence uses different strategies for marketing the products and services most effectively and efficiently. In this context, the researcher will be dealing vividly with the website structure of both Facebook and Twitter and hence how these websites does functions well in digital marketing. As per opined by Roberts and Micken (2014) in the website of Facebook initially the details of the company that includes the overview of the organization, about us as well as contact us detailing of the company are all present. In addition to this, the analytics of the website developer had also facilitated the website in such a way that it can be accessed in several languages across the world. As per the analysis of Hwang and Koo (2011) Facebook website is available in 70 languages which is comparatively much higher than Twitter that is available in 29 languages. The expansion of the website can be done easily, at any time and based on the other requirements. According to the viewpoint of Salonen (2011) the Facebook webpage contains huge information to the customers that encourages the sales and promotion of the product and services of Tesco. On the other hand, in Twitter pages, information regarding the companys products and services are present but not to that maximum extent. In order to have concrete news and information regarding the company and its products and services, still Facebook is used and hence it has beaten Twitter. Moreover, in the website of Facebook, the email trackers easily track down the customers ids and hence in their webpage, the ads are easily prompted. Moreover, as mentioned by Smith et al. (2012) this makes the webpage easy to use as well as helps in building relationship between the customers and company. Apart from this, as Facebook is used by maximum of the people now days, it sends the professional marketing templates to the customers. According to the outlook of Webber (2011) one of the strong points of using Facebook as important social media for digital marketing is that it is cost effective and can reach to a wide range of customers at a time across the world. Another major structure of Facebook website is that it also assists the customers by adding keyword search in their website. In the words of Bianchi (2011) this help the customers in searching their favorite website by only typing the key words. This makes the search of their favorite websites easy as well as lucid and hence the products and services become easily reached to the customers. In addition to this, Smith (2011) also commented that the Facebook page is more focused towards selling advertisements from the perspective of objective-based approach. In contrast to this, in Twitter, the marketers are totally focused on driving the outcomes of the business. In Facebook, the customers or the employees of Tesco easily can easily express their approvals either by Like, Comment or Share. But in contrast, in Twitter, the methods of approval are through Retweet and Favorite. According to the opinion and outlook of Taken Smith (2012) in both Facebook and Twitter, the re-blogging of the posts can be easily done that helps in promotion of the products and services of Tesco. In addition to this, the users of Facebook can express opinions regarding any products and services of Tesco through Comment and Reply. This is in contrast to twitter, where the users in order to express opinions about any product or service through Reply. Moreover, by looking at the reply, customers may opt for the product or service. But, Facebook is quite effective in this procedure since here the complete analysis and updates of the product and services of Tesco are well discussed and described. On the other hand, as per commented by Dunham (2014) in Facebook, the users can either share the videos, upload it or can send the link to their friends and relatives thereby helping Tesco in promotion through electronic word of mouth. But in Twitter, the users allow posting messages that are of 140 characters and hence users can follow the message on basis of twitter feed. As per the outlook of Djordjevic and Djordjevic (2012) users can easily upload the photos, share the links and communicates with the people of similar interests. In case of Facebook, the users can maintain and change the privacy settings either by making their webpage public, private, mutual friends as well as custom. In contrast to this, in case of Twitter, there are two types of privacy settings- private and public. The private messages are only read by the people that can be followed by the users. So, according to Smith et al. (2012) Facebook can be treated as the most powerful digital marketing strategy than T witter in marketing the products and services. Learning from the websites According to the outlook of Wright et al. (2014) these websites such as Facebook and Twitter are the strong digital marketing strategies that help in increasing the sales as well as increase the promotion of the products and services. These social media websites helps in reaching out the potential customers easily and thereby also focuses on the sales statistics of the organization. In addition to this, as per mentioned by Webber (2011) the prices and promotions of the organization are also easily promoted through the website that results in success of the organization. Moreover, the researcher also learnt that in this world of internet and social media, in order to reach the customers rapidly and in the most cost-effective way, then the social media are the only options. This also put emphasizes on the Electronic word of mouth through which it helps the easy promotion of the products and services. According to the opinion of Li et al. (2011) once the customers will like the pages an d discounts of Tescos products and services, it will easily be promoted to the Facebook pages of the customers friends. As a result, this will help in easy promotion of the companys products and services. Apart from this, E. Massis (2014) also learnt that the customers will also be helping in building the brands through their comment, likes and pride. Through this, little efforts are thereby given by the organization in order to promote the products across the world. In addition to this, the organization initially has the email trackers that helps in tracking down the email of the customers and thereby target those customers. Moreover as per commented by Yang and Wang (2015) digital marketing is concerned about its sales that helps in promotion of the products. It is therefore an ever learning process that never stops and therefore brings fast results. In addition to this, the researcher also has learnt that the customers also strongly depend on the word of mouth of other customers and other promotional activities. For this reason, the organizations are much more focused towards the customer feedback and opinions in order to attract new customers as well as retain the old customers. Proposal for successful website In order to have a successful website, the website needs to be quite informative and specific regarding its goals. Moreover, as mentioned by Dunhamsoci (2014) the advertisers only have to pay the social media based on the number of times their ads are posted in the website. This makes a fair business and also helps in attracting the potential customers to the maximum number. Moreover as per discussed by Salonen (2011) in order to have a successful website, the organization need to have specific goals that need to be realistic and well attainable at the same time. Other than this, clear information, true feedbacks, real information and events and news need to be given in the website to attract more and more customers. Strategies for enhancing favorable outcomes According to the opinion of Klaus (2014) there are several strategies that help in enhancing digital marketing with favorable outcomes. Initially, for a successful outcome, the organization needs to set up a goal that that increases the chances of success within the organization. The goals need to be reviewed, filtered, recognized and realistic so that the customers and the employees both find it easy to reach out. As per commented by Li et al. (2011) the digital marketing helps in reaching out its potential customers easily and effectively in a shorter period of time. Other than this, another powerful strategy that company uses is creating a strong marketing funnel. This can be created through creating awareness, expression of interest, making a feel of desire which is followed by action. Howard et al. (2014) strategically mentioned that the SMART action helps in showing the customers the specific, measurable, assignable, and realistic as well as timeliness of the organizations prod ucts and services. This helps in understanding the objectives of the organization that needs to be completed at times. On the other hand, as mentioned by Roberts and Micken (2014) the effective development of call to action also enhances the marketing of the companies. This is done through direct landing of the pages, distribute the web presence and thereby optimize the webpage in easy search so that the customers get a ready access to it. Doing this, catches the attention of the customers and thereby also helps the customers in grabbing the attention. Moreover, Sorokin (2012) commented on the essential fact that this also helps in creation of effective lead magnet. This helps in trading of the information to the customers which makes the customers feel reliable on the company and hence drives then to have the product and services of Tesco. Both Facebook and Twitter are the strong digital marketing strategy that help in attracting the customers to the maximum extent and hence also increases the sales of the company. Moreover, as commented by Paolocci (2014) using these social media as digital promoti on of products and services helps in reaching out the customers in short period of time as well as in a faster method. Conclusion This assignment has well explained the requirements of the digital marketing and the strategies involved in it. The various structures of both Facebook and Twitter are well discussed. This helped the researcher to understand the different ways that both Facebook and Twitter has adopted that helped Tesco in successful marketing of its products and services. The researcher also has seen through the extensive research that Facebook provides more information to the customers than Twitter. The web pages of Tesco are well discussed and well informative that helps in analyzing the products and services of the organization. In addition to this, Twitter is not so much informative and hence Facebook is better in digital marketing procedure. Apart from this, the Facebook webpage and Twitter easily reaches the customers in short period of time as well as reaches the maximum of the customers. Moreover, the different strategies that help the organization in attracting the customers are the daily p osts as well as the daily feedbacks, advertisements of various discounts and offers. References Bianchi, C. (2011). Semiotic approaches to advertising texts and strategies: Narrative, passion, marketing. Semiotica, 2011(183). Djordjevic, M. and Djordjevic, A. (2012). The indirect strategies of internationalization of companies. Marketing, 43(1), pp.33-40. Dunham, B. (2014). Facebook changes its Platform Policy in respect of in-game purchases and incentivizing pagelikes. J Direct Data Digit Mark Pract, 16(2), pp.131-132. 408. Massis, B. (2014). Library marketing: moving between traditional and digital strategies. New Library World, 115(7/8), pp.405-408. Howard, D., Mangold, W. and Johnston, T. (2014). Managing your social campaign strategy using Facebook, Twitter, Instagram, YouTube Pinterest: An interview with Dana Howard, social media marketing manager. Business Horizons, 57(5), pp.657-665. Hwang, J. and Koo, C. (2011). A Study on Social Media Marketing Strategies for Digital Libraries. Journal of Information Management, 42(4), pp.225-242. Klaus, P. (2014). Towards practical relevance Delivering superior firm performance through digital customer experience strategies. J Direct Data Digit Mark Pract, 15(4), pp.306-316. Li, S., Zheng Li, J., He, H., Ward, P. and Davies, B. (2011). WebDigital: A Web-based hybrid intelligent knowledge automation system for developing digital marketing strategies. Expert Systems with Applications, 38(8), pp.10606-10613. Paolocci, E. (2014). Digital Strategies of Consumer Involvement and Innovation Dynamics: A Cross-Sector Explorative Study. IJMS, 6(5). Roberts, S. and Micken, K. (2014). Marketing Digital Offerings Is Different: Strategies for Teaching About Digital Offerings in the Marketing Classroom. Journal of Education for Business, 90(2), pp.96-102. Salonen, A. (2011). Service transition strategies of industrial manufacturers. Industrial Marketing Management, 40(5), pp.683-690. Smith, A., Fischer, E. and Yongjian, C. (2012). How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?. Journal of Interactive Marketing, 26(2), pp.102-113. Smith, K. (2011). Digital marketing strategies that Millennials find appealing, motivating, or just annoying. Journal of Strategic Marketing, 19(6), pp.489-499. Sorokin, J. (2012). Strategies for Choosing Influentials in Buzz Marketing. JOIS, 5(2), pp.82-87. Taken Smith, K. (2012). Longitudinal study of digital marketing strategies targeting Millennials. Journal of Consumer Marketing, 29(2), pp.86-92. Webber, R. (2011). In which contexts do different market segmentation strategies work best?. J Direct Data Digit Mark Pract, 12(4), pp.310-314. Wright, G., Harker, M., Sarmaniotis, C. and Wickens, E. (2014). Marketing Strategies and Practices in the Contemporary Environment. Bradford: Emerald Group Publishing Limited. Yang, X. and Wang, D. (2015). The Exploration of Social Media Marketing Strategies of Destination Marketing Organizations in China.Journal of China Tourism Research, pp.1-20.