Innovative Organisations Case Study Example | Topics and Well Written Essays - 2000 words

Imaginative Organizations - Case Study Example In this paper, the creator presents the qualities of advancements of General Electric (GE). The introduction incorporates history of GE, advancement qualities of GE, the most inventive help of GE and the viewpoint of how the creator can add to the developments of GE. Thomas Edison built up the Edison General Electric Company in 1890. The arrangement of advancements in GE began from the organizer himself who designed probably the best result of this age - the electric light. In 1892, the Edison General Electric Company converged with their opposition Thomson-Houston Company in the midst of normal interests to for the General Electric Company. The GE Global examination despite everything praises the legacy, heritage and pride of Edison in their R&D exercises (http://www.ge.com/organization/history/edison.html). In the cutting edge business world, GE has a wide scope of items in the fields of lighting, electrical dissemination, sustainable power source, flight, human services, business and buyer account, Oil and Gas, water treatment and preparing, railways, media and diversion and security (http://www.ge.com/products_services/index.html). In the region of procedure developments, GE is one of the primary organizations of the world to execute Six Sigma effectively. Goldstein, Mark (2001. pp37, 39) a Six Sigma advisor remarks that the establishments of this best practice was actualized in GE Appliances in 1995 (and later on turned out to the remainder of GE Company by year 2000 according to the objective set by Jack Welch) is yet to be found in some other association. GE demonstrated that prescribed procedures can't be embraced for the name purpose rather the central pledge to them by ideals of the establishments of imaginative culture has the effect. GE excited the whole world by exhibiting the degree of significant worth expansion that they could accomplish to their top line and main concern - that implies expanded incomes at diminished expenses. It is the sound basics of creative business procedures of GE that has guaranteed them to be in benefit even in these intense occasions. Toward the finish of monetary year 2008 , GE has fabricated a general market top of $105 billion with Price/Earnings proportion at 5.60, Price/Sales proportion at 0.58, Price/Book proportion at 1.0 and Price/Cash Flow proportion of 3.6. The arrival on value accomplishment was 16.60, return on resources was 2.20 and Return on speculation as 4.0. But Price per book that is assessed in latest quarter, every single other figure distributed are trailing a year (http://money.cnn.com/quote/depiction/snapshot.htmlsymb=GE). The overall gain of GE in 2005, 2006, 2007 and 2008 is $16.72 Billion, $20.742 Billion, $22.20 Billion and $17.41 Billion separately (http://money.cnn.com/quote/financials/financials.htmlsymb=GE&sid=2148&report=2& period=1). The organization introduced great money related execution in the business sectors in the midst of worldwide budgetary strife. The quality of GE has been worked because of their noteworthy commitment to the humanity that has changed the lives of individuals and the worldwide economies as entirety. GE has a significant money related administrations business that is going to present difficulty to the general association given the violent occasions in the current situation and the inquiries

Arts Integration in Education Essay Example For Students

Expressions Integration in Education Essay Paying for Performance Making Content Connections Through Arts Integration Willing M. Sloan Dwindling school assets, just as strain to fulfill the needs Of the NO Child Left Behind Act, have driven numerous schools to limit the educational program, deserting expressions guidance. Be that as it may, through deliberately planned coordinated educational programs, instructors can at present give understudies expressions training. In the US, a few schools and areas have needed to relinquish visual workmanship, music, move, and dramatization teachers because of contracting financial plans. Simultaneously. Executives groan the way that they can no longer discover room in the school day for classes outside of center substance territories in light of the fact that so much time must be spent planning understudies for normalized state evaluations. Notwithstanding these misfortunes, expressions instruction advocates contend that while training craftsmanship for expressions purpose is surely usef ul for all understudies, concentrates likewise show that taking an interest in human expressions can really support understudy accomplishment in other scholastic territories. In this way, expressions bunches are cooperating with schools to give proficient advancement tort educators keen on coordinating expressions guidance across content zones, Making the Association Between the Arts and the Brain In 2004, the Dana Arts and Cognition Consortium gathered neuroscience from seven US. Colleges to concentrate how expressions preparing can upgrade scholastic execution. The discoveries, itemized in Learning, Arts, and the Brain, The Dana Consortium Report on Arts and Cognition (2008), show that youngsters keen on doing art?studying and performing music, move, and dramatization ?may likewise exhibit expanded inspiration to learn in other branches of knowledge, which prompts improved comprehension. Figuring out how to play an instrument can likewise significantly affect understudies, as indicated by the investigation. Learning, Arts, and the Brain shows that music preparing can support youthful people groups remembrance aptitudes, furnishing them with the capacity to control data in both working and long haul memory. Music preparing can likewise assist youngsters with making gains in math and understanding classes. For instance. The investigation noted connections between childrens practice of music and aptitudes in geometrical portrayal and relationships between's music preparing and both understanding securing and arrangement learning. Since, as research shows, music and expressions preparing can mythical person understudies in other scholarly territories, teachers are finding innovative approaches to coordinate expressions guidance into an assortment of classes. Expressions reconciliation educational plan configuration gives all students?not simply those recognized as skille d and capable ? the chance to communicate their imagination and to learn basic reasoning, critical thinking, and advancement abilities, gut once in a while coordinating workmanship into the educational program is more difficult than one might expect. Creating and executing an educational program that definitively coordinates expressions guidance (and fulfills recognized guidelines) requires a lot of expert turn of events and arranging, joint effort, ND cooperation among instructors Schools Arts Integration Using expressions coordinated guidance and fusing Howard Gardeners hypothesis of numerous insights, the At Schools model consolidates interdisciplinary instructing and every day expressions guidance, offering kids chances to learn through all the manners by which they are capable, the Schools Web webpage clarifies. Based at the University of North Carolina at Greensboro (LING), the A+ Schools program was set up in North Carolina in 1995, and now there are 42 Schools over the state. Gerry Howell, official executive of the Schools program, contends that numerous subjects have gotten abandoned because of UNCLES thin core interest. Yet, through the A* Schools change model, understudies learn rich substance, ace abilities and principles, and still take part for no particular reason and energizing expressions guidance that upgrades their comprehension of substance. Howell says expressions guidance underpins the A* Schools reasoning of teaching the entire kid: Our view is that human expressions respect and bolster the requirements of the entire kid and they bolster the normal ways that kids learn. At the point when a school applies to be a piece of the program, staff must experience a three-year preparing process. Howell says schools should set as their objective to have visit craftsmanship teachers?visual workmanship, move, theater, and music?and structure associations with neighborhood craftsmen and craftsmanship associations, offices, and chambers that can improve study hall guidance. Sir Gawain And The Green Knight EssayStudents explore, collaborate, and think about issues straightforwardly through emotional conceptualized encounters gave in the study hall, clarifies Lisa Citron, the projects author and official chief. The plays manage extreme inquiries up close and personal, about existence in the Old West and their own families and schools, at that point and now. To prepare educators to utilize the (Out)Laws Justice educational plan, the association drives a five-day foundation for study hall instructors and showing craftsmen, in which members figure out how to coordinate the important substance, show dramatization aptitudes, and work with hesitant understudies to assist them with taking responsibility for learning. Instructors figure out how to direct understudies to do the reasoning talking, dynamic, and critical thinking, at the same time remembering clear learning results, says Citron. Pushing Past the Paper The advantages of expressions guidance can't be e stimated by state sanctioned tests, yet imprints can surely utilize the aptitudes they gain in zones outside tot human expressions. On the off chance that the fact of the matter is to build understudies scholarly accomplishment, at that point giving a rich, inventive educational plan will serve that end. Measurable research ( Americans for the Arts) demonstrates youngsters who take an interest in expressions of the human experience are multiple times bound to be perceived for scholastic accomplishment, perform network administration, partake in math and science fairs, and win composing grants, and multiple times bound to win school participation grants, says Dean. Coordinating expressions of the human experience just may assist with keeping understudies intrigued and included.

10 Entry-Level Positions to Guide Your Way Towards Professional Glory

10 Entry-Level Positions to Guide Your Way Towards Professional Glory Whether you’ve just graduated or decided to make a career change, an entry-level job  is  a  perfect  position for new professionals to grow.An entry-level job has  advantages  that make it convenient for a beginner to work themselves into. These perks include â€"No  prior  experience to get startedThe vast  scope of growth for seasoned employeesRewarding career opportunities  and room for  advancementCareer  route  is perfect for freelancers  or  business owners in the futureNow that  we’ve  managed to  attract  your interest,  lets  learn in depth on why an entry-level job  is  the  right  choice for you.BENEFITS OF  CHOOSING  AN ENTRY-LEVEL JOB  FOR YOUNG PROFESSIONALSEntry-level jobs are designed to keep the novice professional in mind and to groom him or her to become a seasoned professional.The biggest perks of entry-level positions  are  zero requirements  for resume experience.In fact, you could walk in fresh as  daisies  after graduating from your university and you’d be guaranteed a seat and a desk at a company.Learning CurvePerhaps, another huge advantage for an entry-level job to attract young professionals is the aspect of a learning environment without the fear of being judged.New professionals often are anxious  about  being criticized for their  incompetence  of completing a task and too many mistakes may put them at the risk of being fired and this could mean a black mark on their resume.Hence, an entry-level job is perfect as trial-and-error is one of the advantages of progressing through the ranks.Scope for GrowthOne of the biggest questions for fresh graduates is â€"  Doesn’t an entry-level position stunt their career growth?The answer is â€" No! In fact, an entry-level position comes with several opportunities to grow into senior positions and earn handsome salaries within a few years of committing yourself.There is room to branch into multiple fields and raise your starting salary within a year of joining.Rapid growth is a prime re ason for entry-level jobs to  see many entrants every year.NetworkingWhen you graduate or switch careers, chances are you are highly unlikely to have any resources or networking experience in your current field.An entry-level position introduces you to like-minded working colleagues to spread and exchange ideas.You’ll be in a comfortable environment with your peers while working alongside them  and  gaining new profound knowledge every day.Self-RespectGraduates that quickly begin to earn  their livelihood  are  independent members of society.Being  among  working-class  citizens  comes with several perks, one of which is the ability to be recognized as a  hard-working  individual  and  self-respect from family and acquaintances.An entry-level position solves the hardship faced by new professionals to secure a job that requires minimum to zero prior work experience.We could go on and on about the perks of landing a quality entry-level  position,  but the fact is, an entry-level pos ition is  a  perfect  platform to launch yourself into the big bad world of professionalism without being judged too harshly for your goof ups.Without further ado â€" Let’s have a look at the top 10 phenomenal entry-level positions in the country. 10 EXCEPTIONAL ENTRY-LEVEL JOBS TO KICKSTART A BRIGHT FUTURE  The following jobs were picked with regards to zero work experience and a hassle-free work environment to get into.1. Graphic DesignerThe primary objective of a graphic designer is to create graphical content and design them.These graphics include company logos, website design, layout concepts, preparing sketches, software utilization, and several others.Skillset RequiredProficiency in designing software such as InDesign, Adobe Photoshop, and IllustratorExcellent knowledge in HTML5 and JavaScriptBeing able to provide multimedia presentationsCome up with innovative designs to meet the desired resultOther web design skills  are  highly recommendedThorough knowledge in print medi a and working with product developmentExcellent communication skills required to communicate with clients and  fulfill  their needsAbility to collaborate with a team environment and be a problem-solver when neededAbility to organize projects and meet the deadlines on timeEarnings  A beginner graphic designer can earn anywhere between $40,000 to $70,000 to kickstart his or her career in the United States. The more web design skills, the better your ability to increase your starting revenue.Sample Resume with ObjectivesA graphic designer’s resume should demonstrate creativity with prior experience.Two prime  requirements  that you need to demonstrate  are â€"  the  software  that you’ve worked with and  the number of  completed projects. Let’s  look  at  a  sample resume that grabs  attention.Beginner graphic designer  with knowledge in software such as Microsoft Suite, Illustration, Adobe Photoshop, etc. looking to create graphic designs for advertising in [XYZ] company. Skills et includes â€" conceptualizing basic design  patterns, ability to create visuals as per client’s requirement, involved in advertising campaigns, and designing for mobile devices.  As a graphic designer, create a few sample logos to present to companies so  they  understand the type of skillset that they’d be hiring. Ensure to keep  your  portfolio simple and  concise.As a rule of thumb, have more than 5 design  artworks  to demonstrate to your employers.2. Financial AnalystA financial  analyst  has objectives revolving with assisting in audits, ability to balance financial data,  create and report budget data, and an analytical mind.Financial analysts are actively sought by companies and make great entry-level positions.If you’ve got the calculating mind  of a mathematician  and a taste for numbers, then the role of a financial analyst  is  perfect for you.Skillset Required  Ability to work with scientific software such as MATLAB and The  MathWorksStrong proficient knowledge in analytical software such as Oracle Business Suite Financials and Delphi TechnologyAbility to know the economic and accounting practices around the globeA strong knowledge sense in the ability to decipher financial data at a glanceA keen  sense in actively reporting financial data to the concerned authoritiesEffective communication to provide information to clients and explain various techniquesInterpersonal and critical reasoning skillsEarningsAn entry-level financial analyst earns anywhere from $37,000 to $52000.  To increase earnings, a financial analyst should demonstrate a clean history of providing timely accounting reports and accurate estimations of financial sheets.Sample Resume with ObjectivesA financial analyst’s resume must demonstrate strong accounting skills at first glance. If  possible,  provide numbers of all the portfolios that you’ve worked with.If you’ve increased client revenue in the past, provide numerical data to display authenticity.Financial Analyst with an entry-level background that has increased client revenue by up to 10%. Have a  stellar  record for minimal error in analytical frequency by around 55%. Created a  pricing  scheme for a manufacturing company that’s increased profits by up to 5% in the last fiscal year. Carry all the portfolios that you’ve worked with and demonstrate your analysis behind coming up with the financial predictions, if any.For all calculations, present balance sheets to your interviewer for  credible  work history.3. ParalegalAs a paralegal, your prime objectives are to research legal obligations and assist lawyers in preparing their proceedings.You’ll be asked to perform investigative analysis with a heavy emphasis on  expressionable  verbal and written skills. Knowledge of  all kinds of  law and the acts are a basic requirement for every paralegal.Skillset RequirementFile and investigate cases systematical in a team environmentKnowledge in legal proceedingsKnowledge in all areas of the la w such as criminal, real estate, and bankruptcyRequired legal research skills to form opinionsAbility to work well with a lawyer in a trial hearingAbility to prepare all case files associated with the trialExcellent interpersonal skills to communicate and form effective professional relationshipsTalent in gathering evidence while complimenting critical analytical skillsTranscribing and Typing skillsEarningsParalegals have handsome starting wages compared to other entry-level positions, they start as high as $55,000 and go all the way up to $85,000 for freshers.Sample Resume with ObjectiveStanding out from the usual crowd of paralegals is a tough challenge for a beginner paralegal but this is the only major hurdle.First, begin by pointing out all the previous employers that you’ve worked with and how positively the cases have reflected based on your case  preparation.Provide strong knowledge on the beneficial service that you’ve provided to lawyers in assisting them.Motivated Par alegal with extreme talent in  administrative  duties and scheduling court hearings for lawyers and witnesses. Conducted research on various pleadings and upcoming trials related to  the  case  [XYZ]. Received praise for showing strong organization and interaction skills with clients and witnesses in their respective trials.Much of the paralegal resume centers around proficiencies relating to client satisfaction and ability to gather evidence and  aid  in legal proceedings.So,  fill in the blanks with all your prior experience related to this as your headline summary.4. English  Tutor  Mentoring people who’ve got a tough time in learning English is what an English tutor is all about.Many Universities and schools are always looking for English tutors in various parts of the world where English is a 2nd  language and the demand for an English tutor is  obscenely  high.Most of the universities pay for lodging, travel, and other personal experiences that a tutor might have while in th e country.Skillset RequirementAn extreme fluency in the English language. Native speakerExcellent teaching abilitiesProficiency in student management and strong interpersonal skillsAbility to evaluate papers and grade meticulouslyProvide a systematic evaluation of academic performanceComplete  command over grammar and punctuationAbility to provide special private training to weaker student groupsAnalytical and reasoning skillsTime management skillsEarningsDepending on the country and the demand for English as a 2nd  language, an English tutor earns anywhere from $50,000 to $75,000.Sample Resume with ObjectiveAn English tutor must always mention  the last position that they’ve worked at and the name of the university.As a beginner tutor, it would help immensely to demonstrate at least an  internship  at a local school before applying as a tutor to another country.As an English tutor, organized several home visits with students and provided private education. Reviewed and discussed plans on securing good grades with students. Motivated and provided encouragement  to students suffering from lack of interest by coming up with alternative teaching methods. Constant improvement in occupational skills such as assessing student skills and developing coaching material. Forming positive relationships and demonstrating them in your resume would significantly boost your chances of being selected.The resume must be error free when you’re trying to apply for a job of an English tutor.5. Social Media ManagerA social media manager is responsible for analyzing and posting content on the digital medium. Social media managers have a vast variety of job roles such as managing social channels, monitoring traffic activity, posting content,  attracting  an  audience, sharing videos, etc.Social media managers provide strategies and consult with other team members  to  create  digital marketing campaigns for brand awareness.Skillset RequirementAbility to create, analyze, edit, and post engaging digital contentAttention to detail when posting digital contentTactical awareness to attain digital media successAmplify user engagement and resonate with  the  communityOptimize technology and guide customer through  the  sales  funnelAn  extremely  creative mindset to gauge current trendsImpeccable writing skills to attract viewers through posts or tweetsExtreme analytical skills for launching social media campaignsPhenomenal communication skills and presentation skillsExcellent leadership skillsEarningsWith new companies being launched every hour, the demand for a social media manager is dominant in the digital marketing world. A fresh social media  manager  can pull a salary of up to $48,000 to $60,000 depending on his or her negotiating skills. Sample Resume with ObjectiveA social media manager has so many job roles that it becomes increasingly  critical  to list your skills in a chronological order to get the attention of your interviewer.Before you list, unders tand the company and the type of job role you specialize in.If you’re experienced in promoting social media content and less experienced in leading a team, then list  them down based on experience.Creative Social Media Expert with 2 years of experience in engaging clients and followers. Have driven inbound traffic to client websites by upwards of 40 percent. Collaborated with the web development team to achieve a series of promotional campaigns that increased user awareness of the client’s brand. Achieved success in creating various social media feeds that have managed to attract followers for various clients.The rule of the thumb for social media managers is simple â€" Keep the most important accomplishments at the start and the least important at the bottom.Don’t list skills you haven’t got any experience in,  if  they decide to test you at the interview, you’ll end up being rejected….6.  HR SpecialistThe major job roles of a Human Resources specialist center around re cruitment and placement.An  HR  specialist must understand the best possible way to screen job applicants and match them according to the required  skill  set  of the company.Background checks need to be monitored and other administrative duties must be performed  such as  benefits  distribution  and employee retention.Skillset RequirementAdministering interview tests for recruiting employeesAbility to evaluate individual performance and effectiveness of candidateAnalyzing job roles and assisting in negotiating the salaryResolving various grievances faced by employeesConducting training sessions for new recruitsProcessing promotions and transfers of employeesContacting  supervisors  and explaining the various strengths and weaknesses of candidatesOverseeing and coordinating with team members to achieve an effective hiring processEarningsA fresh HR specialist starts at anywhere from $32,000 salary to about $48,000. The highest median salary paid to the top 10% of HR specialists is ab out  $67,000 to $79,000.The Federal government is among the highest-paying industries for HR specialists.Sample Resume with ObjectiveCompanies pay special attention when hiring  HR specialists as they understand the importance of recruiting an exceptional HR specialist.The company ends up saving money and recruiting the best talent the industry has to offer with a qualified HR specialist.Hence, it’s necessary to emphasize your decision-making and organizational skills to your interviewer.Worked as an HR specialist in over 10  universities  and have achieved a target of 100% staffing and addressed any and all payroll issues. Provided necessary details to  the  administrative  team about  the  decision-making  process behind hiring applicants.Provided vacancy referrals and conducted credential reviews during  the  recruitment  process. Achieved 94% satisfaction rate in employee relocation and performed over 150+ relocations in an annual year.As  an  HR  specialist, you’ll need to balance all the facets of recruitment such as â€" health, safety, benefits, negotiation,  compensation, employee relations, and other important functions required by the company.Demonstrating statistics in your resume can go a long way in confirming your job selection by the interviewer.7. CopywriterIf you’ve got the knack of putting words together to market a product and increase sales, then congratulations!A copywriter’s job is the ultimate destination for you.Most  areas that copywriter concerns themselves are advertising, testing  marketing  campaigns, writing creative product descriptions, labeling brands, website content work, and coming up with unique print-publication.Copywriters need to have a good understanding  of  how different social media platforms work to get a grasp on marketing products better.Skillset RequirementExceptional writing skills and an impeccable control over the English languageDevelop a conversational speech to hook viewers and increase salesExcelle nt research skills to data mine web, magazines, and  NewsA good understanding of User Experience(UX), Search Engine Optimization (SEO), and  Conversion  Rate Optimization (CRO) skillsCreative reasoning skills to understand  the  product  better and come up with appropriate marketing campaignsMasterful storytelling skills to build curiosity with customers and provide positive outcomes for brandGood knowledge of the Digital Marketing worldExcellent communication skills to delegate with team membersEarningsA copywriter is much in demand in today’s digital world. The starting salary for a fresh copywriter begins at $45,000 and can go up as high as $65,000 depending on the number of successful marketing campaigns created for clients.Sample Resume with ObjectiveA copywriter’s resume should be free of spelling errors and should demonstrate an exceptional command of the English language.Unlike other professionals, your resume should look more than ordinary and must emphasize critical wr iting skills along with your work history demonstrating accomplishments on how you’ve managed to sell products for your respective brands.Since most of the work of a copywriter revolves around convincing customers to buy a product or service, you’ll integrate your researching capabilities along with creative aspects.The more unique your concept, the easier  you’ll  land the job.As a copywriter for 2 years,  achieved remarkable strides in my field such as handling creative controls of projects by up to 80%. Generated $4 million in sales with unique marketing concepts and demonstrated excellent communication skills which resulted in cost saving for my clients.Conversions rates in social-media were as high as 31%  across  the  top  3 platforms. Achieved a milestone success in generating $1 million in pure profits  through  attractive website campaigns. Strong ability in multitasking various projects and created strong keywords for client services to rank high in search engines.A copywriter must curate his resume in a way that demonstrates profits along with a creative  way in how he or she achieved the feat.Always provide numerical data for profits generated and conversion rate.And we repeat, proofread your resume  100 times  to ensure there isn’t a single grammatical or spelling error.You are being hired for your exceptional command over English and if you fail straight off the bat with your resume, your chances of recruitment  are  slim.8.  Travel ConsultantThe world of a travel consultant  consists of  advising  clients on their vacation needs or in smoothening their domestic or international trips.Travel consultants bask in the glory of improving other people’s travel experiences and provide data such as travel cost, weather reports, client specifications, suitable  accommodation, guides, maps, and any such information that a client may require  during their travel.The travel consultant may be needed to learn multiple languages depending on the type of tourists that he or she frequently encounters for a pleasant experience.Skillset RequirementKnowledge of various geographic locations and extensive research in studying client’s specificationsAbility to connect with various travel operators across the world and offer various travel servicesOrganizational skills to arrange domestic or international trips keeping client satisfaction in mindKey knowledge in  the  pricing  of hotels, budget options, luxury options, and other  accommodationsThorough knowledge of weather forecast and must inform  the  client  of any threats represented by geographical location beforehandMust provide all the needs of clients regarding travel â€"  the  map  of  the  city,  language translators, event material, places of interest, and other  itinerary  information.Ability to learn current trends of hospitality by attending webinars and educational conferencesProficiency in multiple languages. Communication in English should be excellent.Knowledge in tr avel software and time-management skillsEarningsA travel consultant earns anywhere from $35,000 to $50,000 per annum. Some companies provide incentives to their travel consultants and other job benefits based on the number of client bookings that you bring.Sample Resume with ObjectiveA travel consultant must show active work in his ability  to manage  clients and their travel plans. Demonstrate administrative talent by listing the number of languages you’re fluent in.Showcase the number of travel operators and trips you’ve booked in the last few years.Provide all the travel feedback from your clients or testimonials on how happy they were with your advice.A travel consultant will  land the job  if he or she can provide accurate metric data on how satisfied the customer was after the trip.Conducted over 200+ travel trips for clients in the 3 years. Achieved  over  90% feedback rating  of 5-stars  from clients thanks to services provided such as airport pickup and drop to their  c hoice  of  accommodation.  Provided information on places of interest with an itinerary manual. Ensured clients were satisfied with prices before booking their travel packages.Handled emergency conditions such as lost credit cards and  directed  the  client  to the nearest available law enforcement. Ran tasks assigned by my agency and completed all errands to the best of my knowledge.An emphasis on customer satisfaction  takes  a travel consultant’s career a long way.After all, happy customers are returning customers so the better you can accommodate their requests, the more you’ll be referred to and bring in numerous clients for your agency.        9.  Professional  PhotographerDigital photography has been the need of the hour with the explosion of  the information age. Hence, a professional photographer is a splendid career choice for those in need of creative direction.Photography  requires a keen eye and a good knowledge of technical skills to ensure your photographs stan d out.Typical employers of photographers include â€" Wedding Planners, News Agencies, Libraries, Art Galleries, Museums, Digital Advertising agencies, Medical field, and many other areas of work.Skillset RequirementKnowledge in working with photographic equipment and how to load/unload hardwareResearching photographic locations and backgroundsAdministrating the entire  photo  shoot  and taking responsibility in meeting  the  client’s  requirementsTechnical expertise in retouching, editing, and altering imagesSoftware knowledge such as Adobe Lightroom, PicMonkey, Adobe Photoshop, Fotor, Pixlr Editor, and much moreDigital imaging skills and knowledge in printing high-resolution imagingFilm development and image manipulation skillsBringing an artistic dimension to photographyKey knowledge in the different type of lenses used for various shootsGood communicational skillsEarningsA professional photographer is an in-demand career choice and thus the starting wages begin at a whopping $5 0,000  per year  and can  go anywhere from $250 per hour to $500 depending on your experience. Different fields of photography earn different amounts.Sample Resume with ObjectiveProviding  the name of your clients with their respective  projects  should be  the first thing on your resume  to enchant your employers.Compile a portfolio of your best work and place them in no more than 5 photos at a time to display a vast array of photographic brilliance that you’ve managed to capture. Keep your resume clean of errors.Conducted Freelance photography and gained several landmark achievement in wildlife photography. Won the 1st  prize in The National  Kentucky  Wildlife Photography contest with special mentions of intricate detail to facial features.Performed exceedingly well in Wedding photography while working under Harpy Wood’s wedding planners. Have significant experience in various photo editing suites such as Adobe Photoshop and have over 1000+ hours of experience in  portrait  r etouching and design templates.Never forget to mention the software that you work with as this gives your employer information on the type of photo editing programs you’ve dealt with.10. Applications DeveloperLook around you and  try to name 10 companies that come to your mind, chances are every brand that  you list  has a  mobile  application to cater to  smartphone users.An application developer creates commercial software for clients to ensure their brand is circulated on mobile phones and they can generate revenue through it.Generally, applications come in two popular platforms â€" Android and Apple.Depending on your choice, you’ll be assigned to develop applications for your employer ranging from games, shopping sites, fashion, word processors, and other custom applications.Skillset RequirementIntensive  knowledge in programming languages and development toolsBreak down the complete program specification into its simplest elementsTesting and research skills to establish  th e  client’s  requirement in  creating  an applicationProblem-solving skills to solve errors and  the  ability  to adapt to specific requirements by clients at a  moment’s  noticeUpdating applications consistently and modifying existing software based on requirementsWorking in a collaborative environment  to come up with ideas of an applicationEvaluate the program’s effectiveness and provide troubleshooting tips to usersDevising solutions to problems that may arise in the future for an applicationCombining various programming elements to design and run an application efficientlyGood communicational knowledgeEarningsAn Application developer earns a staggering $68,000 per year to about $100,000. While the application developer needs to spend long hours in coming up with the required specifics of a project, the compensation of a 6-digit salary more than makes up for it.Sample Resume with ObjectiveSince the majority of workload for an application developer lies in his or her abilit y to create software, the resume will contain the programming languages that you’ve worked with, the various source code you’ve built in the past, and applications built by you that are on Android/Apple devices.Provide as much information about each  application  that you’ve built and  link  your interviewer to the respective application page to demonstrate authenticity.Working as an Application Developer for 4 years, have displayed a strong command in various Operating Systems such as Unix, Android, and iOS. Built over 25 applications for clients that have performed exceedingly well and have received several positive testimonials based on the satisfactory results.Assisted in analyzing various profit models to clients and worked with them to build applications based on a user-friendly interface to attract  an  audience. Achieved over 30% click rate on shopping  applications and increased sales conversation rate by 15%  for clients.The two important aspects  of  an application developer are â€" what you build and how useful it is for the customers.Depending on how you answer these two questions, you’ll either immediately be hired or find yourself out of luck.CONCLUSIVE THOUGHTS ON JOINING AN ENTRY-LEVEL JOBAn entry-level job provides you with your first years of experience to understand the big brutal world of professionalism.The following career choices may not be ideal for everyone but are some of the most in-demand career choices that you’ll make during the current century.In time, you’ll gain the right knowledge if you decide to career hop but if you do decide to stick with your entry-level job, there are plenty of improvements that will support you for an excellent and golden future.

Five Steps to Applying to Law School

How do you get into law school? One step at a time. Even if you havent taken the LSAT yet, get a full understanding of the entire process with this step-by-step guide for applying to law school. 1. Take the LSAT The first step in applying to law school is taking the  LSAT. Your LSAT is basically tied with your GPA for the most important number for law schools. The test is designed to measure skills that are considered essential for success in law school. Scores range from 120 to 180, with 120 being the lowest possible score and 180 the highest possible score.† The average LSAT score is about 150. You can see the LSAT percentiles of the top 25 law schools in the nation for reference. Be sure to prepare as much as possible for the test  as its best that you only take it once. You can take it again if you are unhappy with your first score, but be sure to ask yourself  these five questions  before you retake the LSAT. For more advice on LSAT prep, click  here. 2. Register With the LSDAS If you didnt do so when signing up for the LSAT, register with the LSDAS  as it will make applying to law schools much easier. This is the main system that law schools use to collect all the application requirements from their students. Therefore, creating an account is essential to the application process. 3. Decide Where to Apply to Law School Applying to law school can get expensive, so its important to narrow down your list. You can also  visit schools  to get a feel for what it would be like to be a student there. Read through our extensive law school profiles and have in mind that if your score is above the 75th percentile at a given school, they are likely to offer you some money to attend their school. Therefore, keep your GPA and LSAT scores in mind while you are looking for schools. It’s a good idea to match your scores to your law school.   4. Write Your  Personal Statement LSAT scores and grades are the most important parts of law school applications, but  personal statements run a close third. Your goal in the  personal statement is  to show the  admissions committee  why you would be a valuable addition to their law school, and its never too early to get started on writing it. Don’t expect to produce a perfect statement on your first try. It is a good thing to constantly revise, go through several drafts, and consult with teachers and advisors. 5. Get Recommendations Law school recommendations  are the final piece to your application puzzle, and with some planning ahead of time, you can be sure to get glowing letters of recommendations from your referees. Ideally, you want to ask a teacher that you have a great relationship with or someone who can really speak to your character and potential. 6. Don’t Forget Financial Aid Unfortunately, even after finishing everything mentioned above, you’re not quite done. But you can’t forget this important step in the application process — it could save you a good amount of money.Each law school on your list may have a different application for applying to financial aid, so you need to research the process of each school separately. Schools may offer grants or loan programs in addition to merit scholarships. But don’t just limit your search for financial aid to your law school: there are many outside scholarships you can apply for to help decrease the cost of law school. Any kind of aid helps to lower your potential debt.

Story Analysis Young Goodman Brown by Nathaniel Hawthorne

Young Goodman Brown, by Nathaniel Hawthorne, is the short story of Goodman Brown and how the choices he makes shake his faith and change the person he is. In the story, Goodman Brown is intent on setting out on a nighttime journey in lieu of staying home with his wife of three months, Faith. Through the decisions that he makes, Goodman Brown not only loses connection with his wife, but also loses his faith in humanity. As such, Goodman Browns exclamation of My Faith is gone ¦There is no good on earth and sin is but a name. Come devil; for thee is this world given takes on two meanings, one of which is metaphorical and the other literal. At the beginning of the story, Goodman Brown chooses to leave his wife home alone despite her insisting upon him staying in. It is interesting to note that going out at night was uncharacteristic behavior on Goodman Browns part, however, he insists that he must go out despite the fact that his wife has asked him not to. It is clear that Goodman Brow ns Faith is uncertain about the outcome of his journey as she keeps an eye on him as he leaves their home. Despite being a very religious man, it is interesting to see how Goodman Browns faith is shaken. It is even more interesting to see how he has been blinded to evil as it appears as though he and his wife are the only two people within the village that have not been initiated into the villages evil sect. One can interpret Goodman Browns forest journey as one of self-discovery.Show MoreRelatedShort Story Analysis: Young Goodman Brown by Nathaniel Hawthorne851 Words   |  3 Pagesï » ¿Young Goodman Brown, by Nathaniel Hawthorne Introduction Hawthornes short story Young Goodman Brown is a tale of innocence lost. Set in New England during the Puritan era, the protagonist, Goodman Brown, goes for a walk in the woods one night and meets the devil who tells him. Evil is the nature of mankind. Evil must be your only happiness. Welcome again, to the communion of your race. According to Levin this story is a condemnation of the hypocrisy of the puritan ethic. The Salem witch trialsRead MoreYoung Goodman Brown from a Moral Standpoint1352 Words   |  6 PagesNathaniel Hawthorne was born in Salem, Massachusetts. At the age of four, his father passed away from yellow fever, forcing his family to move in with his uncle. The positively influential Uncle Robert Manning pushed Hawthorne to succeed in school and insisted he go to college. Following his education at Bowdoin College, Hawthorne spent years in isolation mastering the art of writing. It was during those years when Hawthorne discovered that his ancestors were founders and P uritan leaders of the SalemRead More Ambiguity in Hawthornes Young Goodman Brown Essay1743 Words   |  7 PagesAmbiguity in â€Å"Young Goodman Brown†Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚         There is no end to the ambiguity in Nathaniel Hawthorne’s â€Å"Young Goodman Brown†; this essay hopes to explore this problem.    Peter Conn in â€Å"Finding a Voice in an New Nation† makes a statement regarding Hawthorne’s ambiguity:      Almost all of Hawthorne’s finest stories are remote in time or place. The glare of contemporary reality immobillized his imagination. He required shadows and half-light, and he sought a nervous equilibriumRead MoreEssay on The Ambiguity in Hawthornes Young Goodman Brown1587 Words   |  7 PagesThe Ambiguity in â€Å"Young Goodman Brown†      Ã‚  Ã‚     The literary critics agree that there is considerable ambiguity in Nathaniel Hawthorne’s â€Å"Young Goodman Brown.† This essay intends to illustrate the previous statement and to analyze the cause of this ambiguity.    Henry James in Hawthorne, when discussing â€Å"Young Goodman Brown† comments on how imaginative it is, then mentions how allegorical Hawthorne is, and how allegory should be expressed clearly:    I frankly confess that I haveRead MoreNathaniel Hawthorne s Young Goodman Brown1543 Words   |  7 PagesIn Nathaniel Hawthorne s short story of Young Goodman Brown, the author uses symbolism and allegories in order to showcase the Puritan faith as well as man s conflict between good and evil. This analysis will break down the techniques that the author uses to critique the puritan society and to show the difference between how people appear to be in society and the true colors that they are hidden inside of them. There has been a lot of great authors in our time, but none more interesting thanRead MoreYoung Goodman Brown964 Words   |  4 PagesReader-Response Criticism Nathaniel Hawthorne’s â€Å"Young Goodman Brown† is a short story in which the author attempts to convey several different messages or themes throughout the literary piece. Themes in literary works can sometimes be better understood by analyzing the piece with a specific literary criticism technique. A few of these literary criticism techniques include Marxist, Formalism, and Reader Response just to name a few. Given Hawthorne’s style of writing and this short story in particular, aRead MoreNathaniel Hawthorne s Young Goodman Brown1492 Words   |  6 PagesIn Nathaniel Hawthorne’s short story of Young Goodman Brown, the author uses symbolism and allegories in order to showcase the Puritan faith as well as man’s conflict between good and evil. This analysis will breakdown the techniques that the author uses to critique the puritan society, and to show the difference between how people appear to be in society and the true colors that they are hid den inside of them. There has been a lot of great authors in our time, but none more interesting than NathanielRead MoreComparing Young Goodman Brown And Child By Tiger1597 Words   |  7 Pages Comparison of â€Å"Young Goodman Brown† and â€Å"Child by Tiger† ENGL 102: Literature and Composition FALL C 2017 Jennifer Person L29216090 MLA Thesis: â€Å"Young Goodman Brown† by Nathaniel Hawthorne and â€Å"The Child by Tiger† by Thomas Wolfe are two short stories written to portray people struggle with society. Although the two stories were set in two different cultures and time periods they are similar in their religion and faith. In these two stories their belief systems are challengedRead MoreYoung Goodman Brown By Nathaniel Hawthorne1620 Words   |  7 Pages Young Goodman Brown by Nathaniel Hawthorne Nathaniel Hawthorne’s work Young Goodman Brown reveals how hard it is in the revelation of the harsh realities of the society.  The society with is characterized by secrecy.   People hide behind the curtains of daily practices and a normal life despite the odd their practices. However, anxiety reveals the realities of people in the community that may come with great prices as for the Nathaniel Hawthorne’s main character Goodman Brown.  Viewing theRead More Analysis of Setting in Young Goodman Brown Essays877 Words   |  4 PagesAn analysis of the setting in Nathaniel Hawthornes Young Goodman Brown In the story of Young Goodman Brown setting plays an important role. It provides symbolism to certain events and provokes emotions amongst the characters, especially those of Goodman Brown. The story of Young Goodman Brown is that of a man on an adventure to feed his curiosity and to visit the dark side of his Puritan town. Once he arrives at the destination of his adventure, he realizes that many of his elders have

Visual Rhetoric in Persepolis Free Essays

Nils Tangemann Josh Holland English A SL C-Code Section: Part 3 Works read: Satrapi, Marjane. Persepolis. Pantheon. We will write a custom essay sample on Visual Rhetoric in Persepolis or any similar topic only for you Order Now New York. 2003 Question: How and why is a social group represented in a particular way? The Display of Revolutionists in Marjane Satrapi’s Persepolis In Marjane Satrapi’s Persepolis there are several important social groups that all play a role towards creating the whole picture that describes little Marji’s everyday life in 1970s Iran. The nature of the revolution during that time created a huge divide between the different social groups. This was dominated by different opinions that were expressed using violence, intimidation and other mental and physical threatening methods. Satrapi uses visual representation and plot devices in her graphic novel Persepolis to expose the hypocrisy of the Islamic revolution. First of all, the author displays all members of the army and Islamic revolutionary groups without any distinction from each other; they are one homogenous group. Secondly, a story about the corruptness of policemen and government officials is used to demonstrate how detached those people act towards their fake values that they preach to other people. Lastly, the fact that the army is recruiting new soldiers through a method that is obviously aimed at non- or less-educated youth shows that the regime is scared of the higher educated population knowing that they will not have a chance in recruiting this social group because of their opposition. An aspect of the novel that comes to mind immediately when reading the text is Satrapi’s choice to display the members of the revolutionist Islamic regime in a different way than the family or friends of ten year old Marji. While the individuals that are a direct part of Marji’s social life are displayed in great detail, the revolutionists are always shown in a more general fashion, therefore not distinguishing those characters. An example of this can be found in the chapter â€Å"The bicycle† when the burning down of a cinema by police forces is described (Satrapi 14). Using this technique, the followers of the regime are displayed as individuals that do not have an individual opinion, but rather blend into the crowd of people and go with the mainstream ideology hat is prevalent during the current political situation. This makes this social group stand out in such a way that the reader considers them generally as less educated and unable to question the political views that society has. The fact that Satrapi shows the persons that lean towards the more communistic political opinion in greater detail than revolutionists shows her political beliefs, therefore furthering the idea that this n ovel can be considered a memoir. In addition, the policemen of the revolutionary regime are depicted as corrupt and detached from their values. When the family almost gets caught having alcohol in their house, the policemen accept money from Marji’s father and leave again without checking his flat (Satrapi 10). If the actual religious core values of the regime were important to those policemen, they would not have left the site without checking, since the possession of forbidden substances is obvious to them. This depicts how separated the followers of the regime are from their own values that they promote. Satrapi tells the reader this story because she wants to expose the hypocrisy with which the government officials and therefore also the police operates. In this case, the author uses a plot device to express her political opinion. She makes the conscious decision to include this memory in her novel because it illustrates her opposition to the government and demonstrates a strong reason why using these policemen as bait. Similarly, in Marji’s description the army uses techniques that clearly aim for the less educated and poor people to join the military. A plastic key on a chain is distributed to the less educated in order to convince them that they will go to heaven if they fight for their country. Satrapi uses the dialogue between her mother and their housekeeper to indicate how upset the upper social class us about the strategy that the government uses to persuade the innocent youth of Iran (Satrapi 99). The government clearly aims for the young adults that do not have much of a choice other than joining the army and dying at a young age. On top of that, they are also naive enough to believe that the key will bring them to heaven. Mrs. Nasrine tells the story of how her son is being convinced to go to the army (Satrapi 100). The family helps to convince Mrs. Nasrine’s son that the government is spreading lies (Satrapi 101). Marji’s mother is debunking the myths of the government in front of everyone’s eyes. The author uses this technique to express her own, negative opinion for the government and the manner in which they treat the young adults and not caring about their lives. In conclusion, certain techniques of visual rhetoric and plot devices can be detected in the novel and are utilized to express the personal opinion of the author whilst displaying the revolutionary government as incompetent and unqualified. The followers of the regime are displayed homogenously without distinct characteristics or an individual opinion. The police that is associated with the government is corrupt and the methods of recruiting new soldiers for the army are only intended for uneducated and naive people because others cannot be tricked into the belief of going to heaven. The author makes great use of this technique not only when describing the revolutionists, but also when she is delivering her own opinion about how women were treated in Iran during her childhood. When deciphering these methods and finding the hidden comments on the social structure we really see the author in her mid-forties who is writing. The novel far expands from the view of a ten year old and is not only a story of a childhood, but also a critical commentary on moral issues and personal opinion. [Word count: 958] Citation: Satrapi, Marjane. Persepolis. Pantheon. New York. 2003. How to cite Visual Rhetoric in Persepolis, Essay examples

Sorokin Digital Marketing

Question: You are required to evaluate the current approach and propose approaches to improving customer loyalty by the use of techniques discussed in the lectures? Answer: Introduction Sorokin (2012) commented on the essential fact that digital marketing is a method of marketing that uses electronic gadgets for marketing the products and services of the organization. In this technologically driven world, now days people are more inclined towards digitalization so, organizations find it easy to use digital marketing as a powerful device. The devices such as Smartphone, personal computers, tablets, cell phones etc. are the devices that are used by the consumers through which the organizations market their products. According to Paolocci (2014) the technologies that the devices adopt are the websites, apps, e-mail and social networks are the powerful methods of digital marketing. The non-internet channels takes into account TV, SMS, radio, banner ads and E-mail ads etc. also are the digital marketing methods. Facebook plays an important role in digital marketing since; Facebook is a well known and renounced website that became both effective and sophisticated way of marketing. This is because, as per commented by Djordjevic and Djordjevic (2012) this helps in reaching the target customers along with it also increases the effectiveness of the customer cherishing programs. Moreover, social networking sites like Facebook and Twitter easily targets the fans and friends of the customers thereby are a wide aspect of marketing. In addition to this, Howard et al. (2014) also had mentioned that this increases the ROI from the events that the company is sponsoring at any local event. Therefore it can be said that the digital marketing strategies that the various organizations adopt through various websites not only helps in marketing the products but also helps in reaching out its potential customers. This assignment will be dealing with Tescos digital marketing along with evaluation of the current approaches as well as proposed approaches in order to improve loyalty of the customers. The usage of these social media helps in reaching out a wider aspect of customers which increases both the sales of the organization as well as increases the brand name of the organization. Moreover, this assignment also deals with compare as well as contrast of the structure of the websites Facebook and Twitter. Apart from this, learning from the websites is also discussed along with proposal for successful website and strategies in order to enhance the outcomes are also discussed vividly. Comparing and contrasting the structure of the websites Klaus (2014) commented on the essential fact that both Facebook and Twitter are the strong and effective social media that plays a major role in marketing of the products and services of Tesco. In todays tech savvy world, social media plays a major role in digital marketing. The structure of both the websites are different from each and hence uses different strategies for marketing the products and services most effectively and efficiently. In this context, the researcher will be dealing vividly with the website structure of both Facebook and Twitter and hence how these websites does functions well in digital marketing. As per opined by Roberts and Micken (2014) in the website of Facebook initially the details of the company that includes the overview of the organization, about us as well as contact us detailing of the company are all present. In addition to this, the analytics of the website developer had also facilitated the website in such a way that it can be accessed in several languages across the world. As per the analysis of Hwang and Koo (2011) Facebook website is available in 70 languages which is comparatively much higher than Twitter that is available in 29 languages. The expansion of the website can be done easily, at any time and based on the other requirements. According to the viewpoint of Salonen (2011) the Facebook webpage contains huge information to the customers that encourages the sales and promotion of the product and services of Tesco. On the other hand, in Twitter pages, information regarding the companys products and services are present but not to that maximum extent. In order to have concrete news and information regarding the company and its products and services, still Facebook is used and hence it has beaten Twitter. Moreover, in the website of Facebook, the email trackers easily track down the customers ids and hence in their webpage, the ads are easily prompted. Moreover, as mentioned by Smith et al. (2012) this makes the webpage easy to use as well as helps in building relationship between the customers and company. Apart from this, as Facebook is used by maximum of the people now days, it sends the professional marketing templates to the customers. According to the outlook of Webber (2011) one of the strong points of using Facebook as important social media for digital marketing is that it is cost effective and can reach to a wide range of customers at a time across the world. Another major structure of Facebook website is that it also assists the customers by adding keyword search in their website. In the words of Bianchi (2011) this help the customers in searching their favorite website by only typing the key words. This makes the search of their favorite websites easy as well as lucid and hence the products and services become easily reached to the customers. In addition to this, Smith (2011) also commented that the Facebook page is more focused towards selling advertisements from the perspective of objective-based approach. In contrast to this, in Twitter, the marketers are totally focused on driving the outcomes of the business. In Facebook, the customers or the employees of Tesco easily can easily express their approvals either by Like, Comment or Share. But in contrast, in Twitter, the methods of approval are through Retweet and Favorite. According to the opinion and outlook of Taken Smith (2012) in both Facebook and Twitter, the re-blogging of the posts can be easily done that helps in promotion of the products and services of Tesco. In addition to this, the users of Facebook can express opinions regarding any products and services of Tesco through Comment and Reply. This is in contrast to twitter, where the users in order to express opinions about any product or service through Reply. Moreover, by looking at the reply, customers may opt for the product or service. But, Facebook is quite effective in this procedure since here the complete analysis and updates of the product and services of Tesco are well discussed and described. On the other hand, as per commented by Dunham (2014) in Facebook, the users can either share the videos, upload it or can send the link to their friends and relatives thereby helping Tesco in promotion through electronic word of mouth. But in Twitter, the users allow posting messages that are of 140 characters and hence users can follow the message on basis of twitter feed. As per the outlook of Djordjevic and Djordjevic (2012) users can easily upload the photos, share the links and communicates with the people of similar interests. In case of Facebook, the users can maintain and change the privacy settings either by making their webpage public, private, mutual friends as well as custom. In contrast to this, in case of Twitter, there are two types of privacy settings- private and public. The private messages are only read by the people that can be followed by the users. So, according to Smith et al. (2012) Facebook can be treated as the most powerful digital marketing strategy than T witter in marketing the products and services. Learning from the websites According to the outlook of Wright et al. (2014) these websites such as Facebook and Twitter are the strong digital marketing strategies that help in increasing the sales as well as increase the promotion of the products and services. These social media websites helps in reaching out the potential customers easily and thereby also focuses on the sales statistics of the organization. In addition to this, as per mentioned by Webber (2011) the prices and promotions of the organization are also easily promoted through the website that results in success of the organization. Moreover, the researcher also learnt that in this world of internet and social media, in order to reach the customers rapidly and in the most cost-effective way, then the social media are the only options. This also put emphasizes on the Electronic word of mouth through which it helps the easy promotion of the products and services. According to the opinion of Li et al. (2011) once the customers will like the pages an d discounts of Tescos products and services, it will easily be promoted to the Facebook pages of the customers friends. As a result, this will help in easy promotion of the companys products and services. Apart from this, E. Massis (2014) also learnt that the customers will also be helping in building the brands through their comment, likes and pride. Through this, little efforts are thereby given by the organization in order to promote the products across the world. In addition to this, the organization initially has the email trackers that helps in tracking down the email of the customers and thereby target those customers. Moreover as per commented by Yang and Wang (2015) digital marketing is concerned about its sales that helps in promotion of the products. It is therefore an ever learning process that never stops and therefore brings fast results. In addition to this, the researcher also has learnt that the customers also strongly depend on the word of mouth of other customers and other promotional activities. For this reason, the organizations are much more focused towards the customer feedback and opinions in order to attract new customers as well as retain the old customers. Proposal for successful website In order to have a successful website, the website needs to be quite informative and specific regarding its goals. Moreover, as mentioned by Dunhamsoci (2014) the advertisers only have to pay the social media based on the number of times their ads are posted in the website. This makes a fair business and also helps in attracting the potential customers to the maximum number. Moreover as per discussed by Salonen (2011) in order to have a successful website, the organization need to have specific goals that need to be realistic and well attainable at the same time. Other than this, clear information, true feedbacks, real information and events and news need to be given in the website to attract more and more customers. Strategies for enhancing favorable outcomes According to the opinion of Klaus (2014) there are several strategies that help in enhancing digital marketing with favorable outcomes. Initially, for a successful outcome, the organization needs to set up a goal that that increases the chances of success within the organization. The goals need to be reviewed, filtered, recognized and realistic so that the customers and the employees both find it easy to reach out. As per commented by Li et al. (2011) the digital marketing helps in reaching out its potential customers easily and effectively in a shorter period of time. Other than this, another powerful strategy that company uses is creating a strong marketing funnel. This can be created through creating awareness, expression of interest, making a feel of desire which is followed by action. Howard et al. (2014) strategically mentioned that the SMART action helps in showing the customers the specific, measurable, assignable, and realistic as well as timeliness of the organizations prod ucts and services. This helps in understanding the objectives of the organization that needs to be completed at times. On the other hand, as mentioned by Roberts and Micken (2014) the effective development of call to action also enhances the marketing of the companies. This is done through direct landing of the pages, distribute the web presence and thereby optimize the webpage in easy search so that the customers get a ready access to it. Doing this, catches the attention of the customers and thereby also helps the customers in grabbing the attention. Moreover, Sorokin (2012) commented on the essential fact that this also helps in creation of effective lead magnet. This helps in trading of the information to the customers which makes the customers feel reliable on the company and hence drives then to have the product and services of Tesco. Both Facebook and Twitter are the strong digital marketing strategy that help in attracting the customers to the maximum extent and hence also increases the sales of the company. Moreover, as commented by Paolocci (2014) using these social media as digital promoti on of products and services helps in reaching out the customers in short period of time as well as in a faster method. Conclusion This assignment has well explained the requirements of the digital marketing and the strategies involved in it. The various structures of both Facebook and Twitter are well discussed. This helped the researcher to understand the different ways that both Facebook and Twitter has adopted that helped Tesco in successful marketing of its products and services. The researcher also has seen through the extensive research that Facebook provides more information to the customers than Twitter. The web pages of Tesco are well discussed and well informative that helps in analyzing the products and services of the organization. In addition to this, Twitter is not so much informative and hence Facebook is better in digital marketing procedure. Apart from this, the Facebook webpage and Twitter easily reaches the customers in short period of time as well as reaches the maximum of the customers. Moreover, the different strategies that help the organization in attracting the customers are the daily p osts as well as the daily feedbacks, advertisements of various discounts and offers. References Bianchi, C. (2011). Semiotic approaches to advertising texts and strategies: Narrative, passion, marketing. Semiotica, 2011(183). Djordjevic, M. and Djordjevic, A. (2012). The indirect strategies of internationalization of companies. Marketing, 43(1), pp.33-40. Dunham, B. (2014). Facebook changes its Platform Policy in respect of in-game purchases and incentivizing pagelikes. J Direct Data Digit Mark Pract, 16(2), pp.131-132. 408. Massis, B. (2014). Library marketing: moving between traditional and digital strategies. New Library World, 115(7/8), pp.405-408. Howard, D., Mangold, W. and Johnston, T. (2014). Managing your social campaign strategy using Facebook, Twitter, Instagram, YouTube Pinterest: An interview with Dana Howard, social media marketing manager. Business Horizons, 57(5), pp.657-665. Hwang, J. and Koo, C. (2011). A Study on Social Media Marketing Strategies for Digital Libraries. Journal of Information Management, 42(4), pp.225-242. Klaus, P. (2014). Towards practical relevance Delivering superior firm performance through digital customer experience strategies. J Direct Data Digit Mark Pract, 15(4), pp.306-316. Li, S., Zheng Li, J., He, H., Ward, P. and Davies, B. (2011). WebDigital: A Web-based hybrid intelligent knowledge automation system for developing digital marketing strategies. Expert Systems with Applications, 38(8), pp.10606-10613. Paolocci, E. (2014). Digital Strategies of Consumer Involvement and Innovation Dynamics: A Cross-Sector Explorative Study. IJMS, 6(5). Roberts, S. and Micken, K. (2014). Marketing Digital Offerings Is Different: Strategies for Teaching About Digital Offerings in the Marketing Classroom. Journal of Education for Business, 90(2), pp.96-102. Salonen, A. (2011). Service transition strategies of industrial manufacturers. Industrial Marketing Management, 40(5), pp.683-690. Smith, A., Fischer, E. and Yongjian, C. (2012). How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?. Journal of Interactive Marketing, 26(2), pp.102-113. Smith, K. (2011). Digital marketing strategies that Millennials find appealing, motivating, or just annoying. Journal of Strategic Marketing, 19(6), pp.489-499. Sorokin, J. (2012). Strategies for Choosing Influentials in Buzz Marketing. JOIS, 5(2), pp.82-87. Taken Smith, K. (2012). Longitudinal study of digital marketing strategies targeting Millennials. Journal of Consumer Marketing, 29(2), pp.86-92. Webber, R. (2011). In which contexts do different market segmentation strategies work best?. J Direct Data Digit Mark Pract, 12(4), pp.310-314. Wright, G., Harker, M., Sarmaniotis, C. and Wickens, E. (2014). Marketing Strategies and Practices in the Contemporary Environment. Bradford: Emerald Group Publishing Limited. Yang, X. and Wang, D. (2015). The Exploration of Social Media Marketing Strategies of Destination Marketing Organizations in China.Journal of China Tourism Research, pp.1-20.